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The Brief History of Tamil Film
Introduction to Tamil Movie
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Tamil film industry the film industry of Tamil Nadu that produces movies in the Tamil Language, which is colloquially termed Kollywood, originating in Kodambakkam is a place in Chennai (Madras). The Kollywood film industry is the second largest film industry in India and the largest film industry in South India.
- INTRODUCTION INDIAN CINEMA
- SOUTH INDIAN MOVIE INDUSTRY
- KOLLYWOOD MOVIE INDUSTRY
The Indian film industry has seen many ups and downs since the 19th century. Some movies succeeded with high box office collection records, while others did not. Some movies attract attention with increased publicity, while the audience does not notice some films. Moviegoers have different preferences regarding movie genres like realistic, fictional, fiction, and commercial movies. Getting them all to the movie theater requires a well-planned strategy. Like other services as we know, cinema also needs marketing. You can hindi dubbed tamil movies download from our site. Movie-making houses need to understand that marketing strategies need to be formulated and reformulated according to the nature of the film.
The present study, ‘Cinema Promotional Strategies in the Tamil Film Industry-Contemporary Approaches,’ deals with the Promotional aspects of Tamil film industry in the near future. Current research suggests that promotional strategies are being followed in Tamil films, which significantly impact the cinema audience. Awareness of some creative promotion methods will be given special attention to disseminating their innovative efforts to the public. A more creative approach takes more attention from moviegoers. Roadshows and flash mobs, YouTube viral videos, video games, mobile apps, product placement, reality shows, audio launches, and video creation to raise awareness of creative film promotion strategies for moviegoers. Moviegoers are most aware of product placement under innovative movie promotion strategies.
Movie Promotional Strategies in Tamil Film
Industry-the Contemporary Access
ABSTRAC-; Movie Industry of India has had many ups and downs since the 19th century. Some movies succeeded with high box office collection records, while some were not. Some films pay attention to high promotions, while the viewers do not even notice some movies. Movie viewers have various choices on types of films like realistic, imaginary, fiction, and commercial movies. Taking all of them to the movie theatre need well-planned strategy. As you know, like any other service, films are also required for marketing. g Movie-making houses need to understand the marketing strategies that need to be framed and reframed concerning the nature of the film.
The film industry- the contemporary approach deals with recent Tamil Film Industry promotional aspects. This research shows that advertising strategies. Followers in Tamil films create a significant impact on movie watchers. Awareness of creative promotion methods and special attention should be given to spread their creative effort to the public. The more creative process takes more attention from movie watchers. Roadshow shows and flash mobs, YouTube viral videos, video games, mobile apps, product placements, reality shows, audio launches, and making videos also influence awareness of creative movie promotional strategies for movie watchers. Moviegoers know the most about product placement under innovative movie promotion strategies. Keywords: Movie industry, Flash mobs, Social networking, movie trailers, reality shows.
1 . INTRODUCTION INDIAN CINEMA
The history of Indian cinema that is back in 1896; the Lumiere brothers first demonstrated the art of cinema by screening six short films to exciting audience in Bombay (Mumbai). Followed by the remarkable presentation of Lumiere brothers, an Indian still photographer, Harish Chandra Sankaram Bhatavdekar (Save Dada), who the Lumiere brothers influenced, ordered a still camera form England then shot his first film, ‘The Wrestlers, at the hanging gardens in Mumbai (then Bombay). Film ‘the wrestlers’ was screened in 1899, and this has been considered the first-ever Indian motion picture Industry. Dadasaheb Phalke, Father of Indian Cinema, released the first feature-length silent film ‘Raja Harichandra’ in 1913.
This was the first ever Indian film Revised Manuscript Received on September 10, 2019. Dr. Mahesh. V.J, Asst. Professor, Saveetha School of Management, SIMATS, Chennai, Tamilnadu, India. Dr. Gigi.G.S, Asst. Professor, Saveetha School of Management, SIMATS, Chennai, Tamilnadu, India. screened in London in 1914, and this cinema was made in Marathi language. The number of production companies increased in the early 1920s, and mythological and historical films from the epic Mahabharata and Ramayana were dominated and welcomed by the Indian audience. Hollywood had an entry during the early 1920s and could highly satisfy the audience of Indian movies by offering them action-oriented films.
2. SOUTH INDIAN MOVIE INDUSTRY
The Cinema of South India is combined of five different film industries of South India; Kannada, Malayalam, Tamil, Telugu and Tulu and are based in Bengaluru, Kochi, Chennai, Hyderabad, and Mangalore, respectively. The Telugu film industry, widely known as Tollywood, produces Telugu language movies. This industry became India’s second-largest film industry regarding box office collections, footfalls, and the number of theatrical releases by 2018. Kannada’s film industry produces an average of 150 movies per year.
This industry colloquially referred as ‘Chandanavara’ or ‘Sandalwood’ release their movies on more than 1250 screens in Karnataka and across the world. ‘Sati Sulochana’, the first Kannada talkie presented in theatre in 1943. Malayalam film Industry, one the most important The South Indian film industry is dedicated to producing films in the Malayalam language and belongs to the south Indian state of Kerala. Malayalam cinema is known for portraying realistic and relevant subjects with minor commercial elements and is a pioneer of various technical, creative and Thematic production techniques. This industry ranks fourth. The largest industry in India.
3. KOLLYWOOD MOVIE INDUSTRY
Tamil film industry the film industry of Tamil Nadu that produces movies in the Tamil Language, which is colloquially termed Kollywood, originating in Kodambakkam is a place in Chennai (Madras). The Kollywood film industry is the second largest film industry in India and the largest film industry in South India. Tamil cinema could attain an influential presence in the Indian film industry, being a secondary hub for Bollywood and another important film sector of India. Tamil films can acquire a global reality during the 20th century by distributing films to theatres in Srilanka, Singapore, Malaysia, Japan, the Middle East, Oceania, Europe, and North America. M. Edwards